Selling books used to be easy. I did it for more than 20 years as a manager of a successful Christian bookstore chain. It’s hard to imagine now, but there was a time in the not-too-distant past when the bookstore—Christian or secular—was about the only place you could buy a book.
In the secular space, there were chains like Walden Books and B. Dalton Bookseller, a subsidiary of Barnes & Noble. There were also thousands of independent bookstores, including a few that rose to legendary status among serious bibliophiles—such as Powell’s in Portland, Tattered Cover in Denver, Davis-Kidd in Nashville and Oxford’s in Atlanta. In the Christian world, even though the chains were smaller and the independent stores fewer, you could count on almost every community in America having at least one Christian bookstore.