In the same way you can learn about what someone values by what they buy, you can learn about a group by looking at what a store sells them.

URBN

Urban Outfitters has 130 stores in the US, Canada, and Europe. On January 31st, Urban Outfitters Inc. reported $1.94 Billion in annual revenue (nearly doubled in the last 4 years). Their website claims that their "established ability to understand our customers and connect with them on an emotional level is the reason for our success." They also claim to offer a "lifestyle-specific shopping experience for the educated, urban-minded individual in the 18 to 30 year-old range".

Looking for a TV series to dig into this summer? Check out the five seasons of THE WIRE on DVD. Several of my friends have been blow away by the depth of characters and compassion generated by this riveting series. I write about it in a new book, SMALL SCREEN, BIG PICTURE, edited by Diane Winston. It chronicles how religious impulses are lived out on shows like The Sopranos, Lost, Deadwood, and Battlestar Galactica. I deal with David Simon’s acclaimed series, The Wire. Here is a small excerpt from my chapter:

Once upon a time, I cared about the inner city. Back in the 1980s, I started an urban Young Life program in my hometown, Charlotte, North Carolina. Our team of volunteer leaders joined the efforts of Progressive Baptist Church. Each afternoon, Reverend Charles Mack opened his church’s doors to the teenagers from Dalton Village, the public housing project across the street. We offered tutoring, games, and occasional field trips. The teens wore out the carpet and broke a few chairs, but Reverend Mack considered that a small price to pay for offering a safe haven from the street corners.