In our world of celebrity gazing and personal idolatry, it’s not surprising that a social networking tool such as Twitter (which feeds our appetite for immediacy) would be all the craze. If you haven’t heard by now, Twitter has officially jumped the shark and basically serves three functions for the typical user:

1.    Allows you to follow friends, strangers or celebrities (such as Ashton Kutcher, Britney Spears, Shaquille O’Neal, Stephen Colbert, etc.) on a hour-to-hour, minute-to-minute basis
2.    You can build your business, organization or your personal brand by following the right people or just following an ungodly amount of people
3.    You can create an identity by posting such profound or awesome tweets that you become a legend in the Twitterverse

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