I can't keep quiet about it any longer.

Earlier this month, the SciFi Channel officially changed its name to SyFy.

What the...?

According to Dave Howe, channel president, "We made a commitment to grow into a global lifestyle brand....The new name positions us as having our own attitude and personality, which gives us permission to do a broader range of shows."

So, they link together four letters that mean absolutely nothing and still pronounce it "SciFi"? Hard to think that's going to be that effiective in broadening out the market into a global lifestyle brand.

Before, under SciFi, the target market just looked like a bunch of geeks.

Now, the target market looks like a bunch of geeks who can't spell.