I’ve determined there are three effective methods of getting widespread attention: death, blasphemy, and public nudity.

David Blaine and Harry Houdini, generations apart, capitalized on our fear of death by flirting with it during dangerous stunts, and in 1999 (long before Paranormal Activity made grainy realism super-scary), the marketing geniuses for Blair Witch Project pretended to release real life footage of young people being murdered in the forest. Of course, if Jimmy Hoffa or Tupac were to rise from the dead tomorrow, that might be the best stunt ever.

The death trick always works, but blasphemy gets equal press, as Salman Rushdie knows too well.  Lindsay Lohan and her Christ-ish photograph (complete with crown of thorns and arms outstretched) or Madonna’s now-classic blending of Catholic imagery and eroticism are cheap stunts that cost the public millions in itunes and tabloid subscriptions.