It's a marketing manager's nightmare. A viral video showing exployees doing very customer-unfriendly things behind closed doors. This was the situation that Domino's faced recently when two disgruntled employees aired their dirty laundry on You-Tube.

Maybe more astounding then the video's existence, is the company's response. In what could have been a major crisis the company has responded with quickness, accuracy, and techonlogyically savviness. While the organization surely wishes the video didn't exist, they are getting accolades for making the most of a bad situation.

While organizations are well aware of the importance of responding to bad publicity, we are living in a day in which everyone can face the rulentless scrutinty of the paparazzi's camera. Just ask the Octomom who is trying to parly her new-found infamy into licensing opportunties. Nothing, including the birth of one's children, is sacred. Twitter, Facebook, You-Tube are universally accessible, and without any warning, our trangressions, misdeeds or ill-behavior can be broadcast to the world.