In the same way you can learn about what someone values by what they buy, you can learn about a group by looking at what a store sells them.

URBN

Urban Outfitters has 130 stores in the US, Canada, and Europe. On January 31st, Urban Outfitters Inc. reported $1.94 Billion in annual revenue (nearly doubled in the last 4 years). Their website claims that their "established ability to understand our customers and connect with them on an emotional level is the reason for our success." They also claim to offer a "lifestyle-specific shopping experience for the educated, urban-minded individual in the 18 to 30 year-old range".