When I grew up, persecution was a dark and powerful force--the frightening oppression of a group of people whose origins, race, class system, or religion were systematically abused by those in power.

But today if you’re an American teenager, you can easily own a share of such suffering.

We know that the narrative of suffering is one of literature’s most enduring archetypes. Nearly every fairy tale or legend has at its core an element of persecution. Whether it’s Cinderella herself, rapper Eminem, or the narrator in Dave Pelzer’s bestseller A Child Called It, the suffering narrative speaks to teenagers in particular because, by comparison, they probably feel relieved to know that their own lives are not as lousy they thought.  

Lately, however, the suffering narrative has become a slick marketing campaign for everything from LGBT power to a cheaply made T-shirt. Apparently, whatever you want to sell to teenagers, especially an ideology, is best sold when it’s shrink wrapped in persecution. 

I was recently quite disturbed by this story of a couple in Toronto who have refused to divulge the gender of their recently born child, who they named Storm (how perfectly gender ambiguous!). Though Storm does indeed have a gender, Storm’s parents–Kathy Witterick and David Stocker–aren’t telling anyone, not even family and close friends, what it is.

“We’ve decided not to share Storm’s sex for now–a tribute to freedom and choice in place of limitation,” wrote Witterick in an email. “In fact, in not telling the gender of my precious baby, I am saying to the world, ‘Please can you just let Storm discover for him/herself what s (he) wants to be?!.”