Stan Jantz's post about LeBron vs. Tiger, vertical vs. horizontal media couldn't be more timely.   Why?  Because my favorite magazine is in danger of disappearing.  Amidst the free fall of car companies, what happens to the small business owners who are serving people in significant ways? I haven’t heard about bailouts for those who depend upon advertising revenue to thrive. And now, PASTE magazine is in trouble.

PASTE has been such a refreshing alternative to Rolling Stone and Spin. It consistently delivers insightful interviews and previews of upcoming releases. Each issue also arrives with a CD loaded with intriguing tracks from people like Iron & Wine and The National. But as a champion of independent artists, they’ve taken a big hit in the economic downturn. Frankly, the rise of illegal downloading (and the shrinking budget of record companies) has zapped all music publications. So now, it is our turn, as readers and fans to keep Paste afloat.

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