What Urban Outfitters Reveals About Their Customers

In the same way you can learn about what someone values by what they buy, you can learn about a group by looking at what a store sells them.

URBN

Urban Outfitters has 130 stores in the US, Canada, and Europe. On January 31st, Urban Outfitters Inc. reported $1.94 Billion in annual revenue (nearly doubled in the last 4 years). Their website claims that their "established ability to understand our customers and connect with them on an emotional level is the reason for our success." They also claim to offer a "lifestyle-specific shopping experience for the educated, urban-minded individual in the 18 to 30 year-old range".

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New Trailer for Hipster Christianity Interview

Here's the trailer for the Hipster Christianity interview with Brett McCracken, Rebecca Ver Stratten McSparran, Laura Dailey, and Stan Jantz. The entire interview can be viewed here.
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Can a Hipster Love Sports?

Someone recently asked me if I had a chapter in my book about hipsters and sports. I don’t, but I think a chapter could definitely be written about it. And I think it would be interesting.

Hipsters like a lot of good things: good food, drink, clothes, music, movies, books, etc. By and large, they have fantastic taste.

But for some reason, hipsters aren’t that wild about sports.

It’s unclear exactly why sports (and I’m mainly talking about popular American sports) are so anathema to the average hipster. Perhaps they perceive sports as some sort of low-culture bourgeois pastime, or a malevolent technocratic tool of the WASP-filled hegemony. Or maybe it’s just that sports (with the exception of horse-racing and maybe golf) are so sporty and gauche. Perhaps it is the outmoded undercurrents of nationalism, traditional gender roles and barbaric competitiveness that turns off the hipster. Perhaps it is the cheerleaders.

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Introducing the Poorgeoisie

Devendra

When I was in New York City earlier this year, I took some pictures of a person lying on a couch on a sidewalk in the East Village. I wasn’t sure if he was a hipster or a homeless person. This question has come up numerous times in my hipster field research over the last couple years, and it’s definitely becoming harder to tell the difference. Apparently the homeless look is hotter than ever. Actually, I first noticed the trend a few years ago in L.A. and wrote a post on my blog entitled “Derelict Chic” back in 2007.

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Interview With Shane Claiborne

Shane Claiborne is someone I’ve been following for quite some time—someone who I greatly admire and who I believe is an important, prophetic voice for the church today. If you’ve read his books or heard him speak, you know how provocative and compelling and fascinating he is. In my book on Christian hipster culture, Shane gets more than a few paragraphs mention.

I recently had the chance to interview Shane as an online feature to go along with the cover story for the latest Biola Magazine. You can read the interview by clicking here, but here is a little excerpt:

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A New York City Blur

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“Only connect! That was the whole of her sermon. Only connect the prose and the passion, and both will be exalted, and human love will be seen at its height. Live in fragments no longer. Only connect, and the beast and the monk, robbed of the isolation that is life to either, will die.” -E.M. Forster (Howards End)

“Only connect.” That is the epigraph to E.M. Forster’s Howards End—a book I have not actually read, but which I have on my list. “Only connect” is a sort of life mantra for a friend I had dinner with in Brooklyn last night, and in thinking about what I could say about my NYC experiences over the past few days, the phrase kept coming up. “Only connect.”

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Hipster Church Tour: Mars Hill

As part of the research for my book, I’ve been visiting churches all over the country over the past year—a tour of “America’s hippest churches,” you might say (though soon to expand to Europe as well). The goal is to gain a good bit of qualitative data on the subject I’m writing about, to understand firsthand how various church bodies are fitting in to this whole thing. I have stopped at dozens of churches in many states and talked with countless people, and every now and then on my blog I will describe in depth my various observations about these churches.

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The First Great Song of the Obama Era

Warning: Hyperbole and annoyingly effusive praise ahead.

It’s not everyday that you hear a song that just blows your mind. It’s not everyday that an album lives up to the hype. But that is the case with Animal Collective and their new album Merriweather Post Pavilion (released today), specifically the song “My Girls.”

The New York band, building on last year’s wonderful Panda Bear side project, increasingly seems to know how to gracefully weave a tapestry of postmodern musical mish-mash sounds—everything from screams to techno beeps to industrial crashes and subtle piano. Merriweather refines their sound and focuses their experimental tendencies like never before, resulting in an album that is an instant 21st century classic.

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Obama's Blow to Hipster Cynicism

When Obama won the presidency on November 4, 2008, hipsters everywhere were ecstatic. The vast majority of hipsters (that is: indie-dressing fashionable young anti-establishmentarians) were Obama fans, and those that were not were mostly anarchists or otherwise apolitical or libertarian. But while Obama’s election was a proud moment for hipsters, it was also a significant blow to their long-term viability.

Hipsterdom blossomed in the George W. Bush presidency, because he represented everything they were against: conservatism, boots, oil, ranches, patriotism, Neiman Marcus. After 9/11, even while many in the media forecast a new era of sincerity, hipsters became more cynical than ever before, retreating into irony and hedonism despite (probably because of) the government’s calls to be patriotic, unified, responsible citizens. Hipsters responded by becoming aggressively apathetic and cheerfully hedonistic. But during his campaign and ultimate victory, Obama unified the youth culture like it hadn’t been unified in a long time, and hipsters were called out in droves from their cynicism. Suddenly there was a reason to care about politics, to think good thoughts about America again.

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