Bestselling author Max Lucado has done many things to put God's Word into action over the years and has inspired many others to do the same. This year, in commemoration of Max's 25th year of inspirational writing, he has made it his personal goal to help World Vision raise up sponsors for 25,000 children, in conjunction with this fall's Make a Difference Tour.

One hundred percent of Max's royalties from Outlive Your Life products will benefit children and families through World Vision and other ministries of faith-based compassion.

ConversantLife is excited to partner with Thomas Nelson, Inc. and World Vision in a unique and biblical campaign called "God's Word in Action." Through this comprehensive campaign, Thomas Nelson's Bible Group is donating at least $100,000 through March 2012 to World Vision to help eradicate poverty and preventable deaths among children.

At ConversantLife, we're all about content that encourages conversations about faith and culture. So when we heard about a leading Bible publisher teaming with the world's largest relief organization, we immediately wanted to be involved. The way we see it, the Bible contains life's most important content, and helping "the least of these" is at the heart of the gospel message.