In this crazy, unpredictable, perplexing election year,
we’re seeing candidates who are redefining what it means to be a politician. Or
Consider the candidacy of Donald Trump, who is frustrating
the living daylights out of the Republican establishment. You could say Bernie
Sanders is having the same effect on the Democratic party, but he is a long
shot, while Trump seems to have a chance of being his party’s presidential
Whether you are horrified or intrigued by that prospect, my
purpose here is to neither endorse nor denigrate Trump, but to offer one very
simple explanation for why one of the most polarizing figures in modern
political history is winning. In fact, it has to do with why.
Trump is very clear about why he is running, and I’ll bet you know “why.” That’s right. He’s
running to make America great again.
I’ve been doing a little experiment with the slogans (or tag
lines) of the seven remaining presidential candidates (two Democratic, five
Republican). I went to the websites of each candidate and noted the slogan of
each one. Here they are: