The Salvation Army Alegria is launching a new HIV/AIDS campaign called The Red Balloon Walk The Red Balloon Walk is an awareness campaign to be launched in Downtown Los Angeles on Wednesday December 1st 2010. Held on World AIDS Day, the walk is a fun and creative way to educate the public about current issues surrounding HIV/AIDS. Hundreds of volunteers will spread out Downtown distributing education material. Each volunteer will be carrying a large red balloon. Serving as a visual reminder and a fun ice breaker, the Red Balloon is also a symbol of hope. Hope for a cure; hope for more resources to expand prevention and treatment; Hope for people living with HIV/AIDS. Volunteer participation is totally free. We are holding the event because around the world poverty, inequality, and mental health conditions are obstacles to treatment for many people with HIV/AIDS. Their hope rests on our willingness to overcome these challenges and invest our time and resources in improving access to treatment and medication. The Red Balloon Walk is a creative and fun way to let people know what the needs are and how we can work together to improve the quality of life for people leaving with HIV/AIDS.
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