by Stan Jantz
It’s been 20 years since Amazon launched a website that changed the world. Okay, that may be overstating things a bit, but it most definitely changed my world. I was the happy owner of a large chain Christian retail stores, doing business the way booksellers had been doing business for centuries: stock a bunch of books, provide a nice environment in a good location with a friendly, knowledgeable staff, and you were pretty much guaranteed to be successful.
When Amazon.com was launched, I was curious, so I registered just to see how it worked. Remember, in 1995 there were no search engines, no Google, no ecommerce of any kind. Smart phones wouldn’t appear for another 12 years. There was just the Internet and email, and both were more novelties than necessities. So the notion of buying my favorite commodity through a computer fascinated me.