I am a huge basketball fan, and like many people, I was wildly disappointed about how Lebron James left Cleveland over the Summer. For a while after "the event," there seemed to be an unanimous concensus that his behavior was nothing short of deplorable, and then Lebron played the race card. His argument was that if you look at demographics, the majority of people (we can assume people outside of Cleveland) who thought his actions were wrong were white. Rather than race, I think, it is better to understand this as a clash of cultures.
There is a culture whose motto is: You have to do what is best for yourself. This motto is frequently repeated by sports commentators: Well, he did what was best for him and his family, and you can't ask for more than that. Now, in a broad sense, this seems reasonable. But it is only reasonable when we are talking about putting food on the table, and not, as in the case of Lebron, when it comes to self-fulfillment. But there is a culture gaining steam in America and beyond where "the best for yourself" is simply the ability to self-fulfill (or, to follow Nietzsche, the will to power). "Can" has suddenly come to imply "ought."