“Good is in the details.”

Two of my great passions in life are Chipotle Chicken Burritos and those tasty lime chips. I love them. I dream of them. Frankly, I crave them.  I owned a surf photographry and media business that for one summer several years back got me FREE chipotle.  Yes.  FREE.  And it was Good.

A while back (which I remembered earlier this week) I was eating at Chipotle and one of the staff was wearing a t-shirt that had the following statement on the back:

Good is in the details.

I love it. It is a great business and life mantra. I am constantly talking to various groups about detail execution, following through on the little things, focusing on the small stuff. Good can be found in a lot of places, but it is definitely found in the details of who we are, what we do, and how we do it. In almost every respect, ideas are big but execution is small.