I bought an iPhone, the new 3Gs version that just came out. It's my first iPhone. I stood in line to buy it, which gave me plenty of time to think about this: What if Christianity were more like Apple? Everything about my iPhone purchase experience ran contrary to the way business is done these days. With just about everything else I buy, it's all about expediency and anonymity. Whether I'm buying books or groceries, whether online or in a store, the goal is to get in and get out with minimal effort and personal contact. Not so with Apple. Apple, especially the Apple Store, has created the ultimate hands on personal experience. As I stood in line, I wasn't the least bit impatient (as I usually am in lines) because I really wanted what was inside the Apple Store. At the same time, I reveled in the culture surrounding the transaction. As I experienced the process of buying my iPhone, I couldn't help but wonder if the experience of Christianity could be more like that. Here are four observations I took from my Apple experience.
continue reading
|

