We live in a Chipotle world. Especially in America, the air we breathe is consumerism; the guiding principle is the consumer knows best. We celebrate our right to design a burrito exactly as we prefer it, thank you very much. Our media environment is iEverything—emphasis on the “i.” The pleasure of personalization is a higher value than the inevitable indigestion caused by our ill-conceived culinary combinations. Unfortunately, this approach has strongly influenced the way we conceive of church.