Fairphones feature an open design and are easy to repair with spare parts available for purchase online. And while owners might feel morally superior to their friends with iPhones, Bos van Abel, the Dutch designer turned entrepreneur who founded Fairphone, a company that sells conflict-free smartphones, thinks the point is not to cast blame but to provide alternatives. "We are not the good guys. Nokia and Apple are not the bad guys. It's way more complex than that," he says.