Evangelism always involves a bloody cross and an empty tomb. It always involves Jesus’ death on the cross for our sin and in our place. Those facts are a constant. Without that message, there is no evangelism since there is no good news. Evangelism is men and women being called to trust and follow Jesus, to believe that the power of the Gospel transforms upon repentance of their sins. But how we do evangelism—how we get to the point of gospel proclamation—is impact by the when and where of culture.