The wedding industry generates an estimated $49-51 billion dollars annually. Wedding shows like Say Yes to the Dress and Bridezillas constitute their own category of "reality" TV. Doesn't all of this prove that our society values marriage more than ever? Not so much. In fact, estimates indicate that the revenues of the divorce industry mirror the wedding industry (spawning its own documentary). Our interest is in the spectacle of the wedding—the event in which we get to be centre stage.