I must confess to thinking similar thoughts the first time I saw the clip. If that's the extent of our message--or even our primary one--we're not doing our job as communicators.

However, given the morally untutored culture we live in, the imagery and message of the clip may still prove helpful. It's hard to change how people think on abortion if you don't first change how they feel about it. On that level, the ad provides a valuable assist. For example, I've met many pro-lifers who initially joined our ranks because of a slogan I think suffers from the same problem Brett identifies above. The slogan reads: "Abortion Stops a Beating Heart." I dislike it, because elective abortion is wrong even if performed prior to the detection of fetal heart activity. Thankfully, many of those same pro-lifers have moved on to more sophisticated and intellectually credible arguments.

In the end, I'm more inclined to see it Brett's way than not. Instead of choosing between emotionally powerful messages and intellectual credibility, why not do both?