Reviewed on Amazon by Joel K. Rollins "doctorcthulwho"

This is one great book that needs to be read by everyone involved in Christian religious broadcasting. Phil Cooke has some great insight about the history and future of religious media.

He's opinionated, brash and says some stuff that will doubtless tick off many in the religious media community. However, if those interested in actually engaging their culture for Christ would listen to much of what he has to say then it's just possible that these powerful tools could be used to influence both believers and non-believers.

Reviewed on Amazon by Rod Payne

I purchased this book and lost some sleep on the first night from turning pages and making notes.

If we really care about reaching beyond the present, and recent past, we have to be willing to change our means of communication.

This book is a clear, if blunt, call for needed change.

While not everyone has the freedom to make wholesale changes in the ministry where they are serving - this book should inspire any reader, regardless of their position in the organization's food chain, to begin to ask "why can't we do things differently?"!

An Insider's Look At the World of Religious Media...and What's Coming Next!

A year ago I reviewed Branding Faith: Why Some Churches and Nonprofits Impact Culture and Others Don't, by Phil Cooke. It's a great book, especially for church leadership that is unfamiliar with marketing and branding.

Phil's latest book is another mouthful: The Last TV Evangelist: Why the Next Generation Couldn't Care Less About Religious Media and Why It Matters. It's not exactly the follow-up to Branding Faith I had expected or asked him to write, but what do I know.

Inadequate coverage of religion by the media is a frequent problem, but one expert is insisting that churches need to communicate their message a lot better.

Phil Cooke is the son of a preacher and runs his own media production and consulting company, Cooke Pictures. In two recent books he analyzed the changes in popular culture and how the younger generation uses the media. If churches want to be listened to, they need to respond adequately to the new situation, or risk not being heard.