Reviewed on Amazon by Joel K. Rollins "doctorcthulwho"

This is one great book that needs to be read by everyone involved in Christian religious broadcasting. Phil Cooke has some great insight about the history and future of religious media.

He's opinionated, brash and says some stuff that will doubtless tick off many in the religious media community. However, if those interested in actually engaging their culture for Christ would listen to much of what he has to say then it's just possible that these powerful tools could be used to influence both believers and non-believers.

It's time for Christian broadcasters to stop being characterized as being shallow, out of date, of poor quality and simply pandering to a Christian sub-culture that would rather hide in a bubble than engage the world.

Even those not directly involved in the media should read this book. "Christian Broadcasting" doesn't have to be all about "Safe For Little Ear" bland radio, insipidly plotted feel good films or shyster televangelists and "Tammy Faye" inspired women sidekicks.