An advertisement for the provacative new book, unChristian, by David Kinnaman, says this: Christianity has an image problem. If that's the case--and there's good reason to believe that's true--then I have a suggestion. We need to give Christianity an image makeover. And I know just the people to do it: the customer service pros at the Walt Disney Company.
Years ago when I was running our family's Christian bookstores, I attended a seminar at the Disney Institute in Orlando so I could learn how to better serve our customers. It was a great experience and very practical. I took what I learned back to our stores and noticed an increase in sales in just a few months, all because we followed Disney's advice.