Even before Apple pulled back the curtain on its new iPad--the iconoclast himself holding the brand new device and calling it "a truly magical and revolutionary" product--the anticipation for the Apple Tablet was enormous. The publishing world in particular was gaga in the days leading up to the announcement, a lot of industry leaders wondering whether or not the Apple tablet will revolutionize the distribution of newspapers, magazines, and books in the same the iPod transformed the music industry.
Whether the iPad ends up revolutionizing the way we buy and consume digital content of all kinds remains to be seen. But at first blush I do believe Steve Jobs has once again done something extraordinarily well. He hasn't just created a device; he has tapped into our imaginations. By calling the iPad "magical" rather than "useful" or "universal," Jobs has soared above the ordinary by placing this device--and let's face it, the iPad is just a device--into the realm of wonder rather than utility. If Steve Jobs is to be believed, the iPad isn't a device to merely help you do things more efficiently. It is device that will help you dream of doing things better.