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Scott Thumma actually authored the book that debunks megachurch myths, appropriately titled "Beyond Megachurch Myths." If you routinely deal with, work at, or attend a megachurch, I would encourage you to buy the book. It's full of research, anecdotes, and stats and is written in a very accessible way. Without further ado, here are the nine megachurch myths from Scott Thumma and Dave Travis and a little about each of them:
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People undertake fasting, go on pilgrimages, empty their coffers of all their wealth and renounce the world all for sake of religion. In most cases this is done willingly and voluntarily without any coercion or guilt. - Marla Ahlgrimm