U.S. album sales have dropped 38% in the past decade — but at the same time, there's more music out there than ever before. In 2005, according to Nielsen SoundScan, 60,000 new albums were released in the U.S.; by 2009, the number had risen to almost 100,000. Factor in the millions of songs being downloaded for free on file-sharing systems like BitTorrent or being swapped on social-networking sites like MySpace and you've got a picture of how most industry insiders see the music business: fragmented, lawless and less and less profitable. Yet flourishing among those fragments is Pitchfork.