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A deep breath and a final thought on consumerism

                Does consumerism have a cost?  We could talk about the environment. We could look at the UN’s recent study that showed, between 1954 and 2004, 80% of the world’s population became poorer, and 20% became wealthier. We could look at Maslow’s hierarchy of needs and how marketing always pushes consumers to the two lowest levels of need (safety and belonging), and then wonder about how that constant push messes with our minds, our faith, and our relationships. In Evangelical circles, “spiritual warfare” is often defined as God blessing us with stuff (“God blessed me with a new car!”) and the Devil busily taking stuff away (“I’m being attacked! I’m going to lose my house!”). We pursue oil in Iraq to fuel our SUV’s, as part of a moral crusade (“battling Evil”).

                Consumerism has taken more than resources. It has driven war around the world, perpetuated racism, and pushed our values into the toilet. Yet, I have this hope.  The body of Christ will wake up and decide enough is enough. We won’t be defined by our car! We won’t attend a church that only “gives us what we need.” We would begin to serve others and live in a way that is honest, biblical, and engaged with the entire community we live within, including our global community. I don’t think this will be easy. I think it will be incredibly hard. We are going to have to get rid of stuff, give up the culture’s values, be thought of as foolish and radical. At least we’ll be in great company.

                We are on this journey. My wife and I have chosen the Christian mission statement over the one that focused on shareholder’s wealth. We sold our home with the fenced backyard and moved to a smaller place. We turned down the money and took a role that paid less, but impacts more. We have cut back Christmas, don’t buy new cars, and try to give away clothes if we get new ones. But we are still terribly consumerist. It’s a daily battle, to give more away and keep less. To disconnect what I drive from who I am. I still can become terribly self-conscious in my battered 12 year-old Honda, as I sit next to the sharp young guy in the gleaming BMW.  I don’t mind that he has a BMW, but I’m disturbed by how much it bothers me that I don’t!

                So it’s a journey, right? I don’t expect to reach Nirvana and be freed from material things, as great as that would be. I also don’t want to be become a nut who believes everything with a label on it is evil. I want to walk with God in the midst of a culture that has lost its way. The Christian culture, that is. I don’t know that we can expect more from secular culture, but followers of Christ are here to be salt and light, bringing vitality and truth. Tragically, we have grown to distinguish ourselves by how loudly we yell and how deeply we hate. The current economic crisis may be a beautiful opportunity for the Kingdom of God to become visible, distinct, beautiful. A community that has moved beyond what has dragged us, and the rest of the world, into such dark places. Life in the Kingdom. May God give us grace.

Comments

I have but one criticism of this article - I hope that this is not your "final thought" on consumerism here. :) I love what you are challenging us to, and I hope you keep it coming!
Kristen

Much to think about. Thank you, Mark.

Dear Mark,

I hope this is not your final thought on consumerism. There's so many below-the-belt stereotypes here I honestly have a hard time taking you seriously. War because people drive SUVs? Evil marketers? Christians are a bunch of loud, deep haters? Even if you do have arguments for these conclusions, how is this helpful? What do you say to the man who's losing his long-held job at the plant because no one's buying cars anymore? If you want to say that it's a "beautiful opportunity" when lay offs are happening all over the place and businesses are closing their doors and people are losing the homes they've worked so hard for, then at least say it with a little compassion.

jessica c

Hi, Jessica. I think it would be helpful for you to read the other blogs on consumerism for the last one to make sense. But, I really hesitate to ask you to do that! I'm not sure how I can help you understand why I see this as a beautiful opportunity if you have already read my thoughts. I live in NY, where tens of thousands of jobs have been lost. People are re-evaluating what they have been striving for, trying to make sense of things, needing help. Not a beautiful opportunity? Maybe not for more of the "apologetics" that you favor, but certainly a time for the Kingdom to be seen by the way we live life.

Thanks for replying Mark.

I've seen you received a lot of positive comments on what you've written. I guess I was just curious how you'd respond to a negative comment with the same assured tone with which you've written.

I understand good can come out of being poor... and I hope much does out of this current economic crisis. I grew up in a small rural town where most everyone was poor. When one's sitting a lot of cushions a hurting economy can do a lot to make people learn to live w/in their means and let go of an insatiable desire to accumulate more and more. But when you're sitting on very little, a financial blow can be devastating. I guess I think of the people in my hometown who could be hit really, really hard because they don't have much. That doesn't make me smile. I guess I just wouldn't say to the farmer who's been hit by a rainstorm when his trees are in bloom that it's some beautiful thing. That just doesn't seem right. Even if there is some grandiose moral good or revolution in American consumerism because of an economic downward spiral (which, personally, I doubt) remember that it comes at the expense of not only latte-drinking suburbanites, but also a lot of hardworking people who are barely making ends meet right now.

Thanks for taking the time to read,
jessica c

Jessica, I really appreciate your comments. Blogging is new to me and responding to comments has been really an interesting process. I wonder if you have had the same experience, but sometimes I'm surprised but what people "hear" when they read my thoughts, as opposed to what I meant. Anyway, thanks for responding.

I think I know what you are saying. I'm leaving for southern Africa in a week, to take students on a very "on the ground" cultural immersion experience in some of the poorest nations on earth. I'm really curious to see how a fisherman in Mozambique feels the global economic issues. But as you noted in your hometown, the poor feel things in a very different way. The bottom is so much closer. What you have seen at home is even more true abroad, where there is nothing known as "unemployment benefits" or "medicaid." Part of that relates to our standard of living and our consumerism. Your comments are even more important if you think globally.

" Even if you do have arguments for these conclusions, how is this helpful?"

I think that people looking critically at how marketing and overconsumption affects others (including gas consumption) is helpful on both an individual and a societal level. If things we purchase at a lower cost come at the expense of others or by way of invasion, coercion, or control, why wouldn't we examine the ethics involved? Not sure why that would be offensive to anyone, or perceived as lacking in compassion.

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About
Mark has been working in higher education for over 15 years. He has served as a professor, a dean, and a college president. He has consulted and taught in over thirty-five countries.


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