It's a marketing manager's nightmare. A viral video showing exployees doing very customer-unfriendly things behind closed doors. This was the situation that Domino's faced recently when two disgruntled employees aired their dirty laundry on You-Tube.

Maybe more astounding then the video's existence, is the company's response. In what could have been a major crisis the company has responded with quickness, accuracy, and techonlogyically savviness. While the organization surely wishes the video didn't exist, they are getting accolades for making the most of a bad situation.

While organizations are well aware of the importance of responding to bad publicity, we are living in a day in which everyone can face the rulentless scrutinty of the paparazzi's camera. Just ask the Octomom who is trying to parly her new-found infamy into licensing opportunties. Nothing, including the birth of one's children, is sacred. Twitter, Facebook, You-Tube are universally accessible, and without any warning, our trangressions, misdeeds or ill-behavior can be broadcast to the world. 

When faced with this type of sudden exposure, even if its just limited to our Facebook network, we, like Domino's, must consider how to respond. Sure, it's tempting to hide away, disavow the credibility of the attack, and wait for the storm to pass. However, maybe instead, we should use this exposure as an opportunity to seek forgiveness, change our behavior, and address the issue at hand. Better yet, maybe  the horror of a potential unveiling, can prompt us to lead our lives in such a way that there's less to broadcast. In other words, may it be that the only sudden exposure we face be the unveiling of our good deeds.