Here's a re-post just to remind myself.
Not only will 11.7 million people visit a Starbucks and ask for something extraordinarily specific like a “non-fat soy sugar-free caramel macchiato with a shot of espresso,” but a whole lot of us will shop for churches with the same self-absorbed specificity.
“I’m looking for a youthful, semi-charismatic service with a hint of reformed theology and a Donald Miller vibe.”
“Can you help me find a progressive Presbyterian congregation for my mother—one that has a robed choir, snacks between services, and a penchant for homeless missions?
“We’re visiting a new church today. It’s slightly Willow Creek with a touch of old-school Calvary Chapel. It caters to single parents, disenfranchised boomers, and men who don’t want to hold hands. And you gotta love the stadium seating.”