Reviewed on Amazon by Rod Payne

I purchased this book and lost some sleep on the first night from turning pages and making notes.

If we really care about reaching beyond the present, and recent past, we have to be willing to change our means of communication.

This book is a clear, if blunt, call for needed change.

While not everyone has the freedom to make wholesale changes in the ministry where they are serving - this book should inspire any reader, regardless of their position in the organization's food chain, to begin to ask "why can't we do things differently?"!

To be honest this book is causing me to re-think several areas of ministry. The Word tells us that iron sharpens iron. This book is like flint - it's a hard pill to swallow but it should spark the imagination of anyone who's not dead from the neck up.

Did I agree with every premise, no, but did this book cause me to think, and think hard about future media ministry direction - YES!

Frankly I don't remember the last time I paid full price for a book but I would have paid more than they were asking for this one.

Yes, he takes us to task but in the end Cooke wants us to succeed in reaching the current, and next, generations for Christ.

It shows in every page.

Thanks for a great read, if not for a good night's sleep . . .