Every year Oxford Dictionaries announces a Word of the Year. This is a word, or expression, that has attracted a great deal of interest that year. Throughout the year the Dictionary staff track words using all kinds of interesting means and in November they narrow in on a few for special consideration. A final selection team is made up of lexicographers and consultants to the dictionary team, and editorial, marketing, and publicity staff. This year, all of that effort led to this word: Selfie.